Everyone knows that instagram is an amazing tool for business. But do you really know how to use it efficiently in ways that makes your business grow?
Well, knowing it or not, our creative team has separated infallible tips that can help you with your business.
Nobody wants to buy clothes in a store where everything is disorganized and messy.
Using this analogy, it’s easier to understand why you have to take care of your feed as if it were a showcase of your business.
Even if you offer services instead of products, it is important to keep it consistent with your brand and ideals you believe in and want to convey to your customer.
First step: You have to decide the layout that your feed will have.
Ok. But what is this layout?
The layout is what will define the pattern and organization of your feed. For example:
In this layout, you share your product (or service) in three consecutive horizontal posts.
This is one of the layouts, which in my opinion, is the easiest. In this option, you post alternate posts. One of the ways to make this happen is to alternate phrases with images. Like this:
This pattern consists of adding some type of frame in your images. It’s very simple but it can be complicated as well. It is important to note that the pictures inside the frame must be consistent to with your brand.
We have 4 tips on how to organize your feed effectively.
Avoid using the same type of photo in sequence, unless you have chosen a layout for your grid that follows this pattern. Pictures with the same type means: Pictures of the same product in sequence, quote followed by quote and so on.
Similar filter/editing style helps you have a consistent flow to your feed. That doesn’t mean you can only use one type of filter but having a set style will help you with the aesthetic and therefore, your brand recognition. Apps like VSCO CAM and Lightroom are awesome for editing pictures on your phone! I would definitely recommending checking them out.
No, it’s not just the product that matters. It is important that the background of your pictures is organized and clean. Keeping it clean and concise, will help your feed to not be loaded with unnecessary visual information and stressful in the eyes of your customer.
Every brand has a color palette that represents it, and yours does too! Choose one of the colors of your palette that you want to be present in your feed
Colors will help you to express the ideals and feelings that your brand has. Want a well-known example? The fast food chain Mcdonalds abuses red, which is already known to be strongly related to the feeling of hunger. However, in some countries, Mcdonalds has the color GREEN, as it has a more organic and “healthy” look.