Grupo FDG is a business conglomerate that offers franchises to entrepreneurs who are interested in starting or diversifying their businesses. With a focus on the edibles industry, the FDG Group acts as a “shortcut to success”, guaranteeing customers the opportunity they have always sought. For the development of the project, we seek inspiration in the tropical climate. These references were applied in a series of geometric patterns that work as a print for the brand.
Geometry was also applied to the brand icon, which combines the abstraction of the initials F, D and G in a single graphic element. The union of different and unique opportunities for entrepreneurs. The geometric rigidity of the elements is balanced by the warm colors and weight variation of the typography chosen for the project.