“Beyond by B” is a women exclusive private driver service. With a simple briefing “Driven by girls, for girls”.the brand reflects the need to offer users a safe and quality service.
The idea of “quality” and “safety” are reinforced by the concept of “queens on the wheel” inferred by the icon “BY” similar to a crown. The strong colors, suggested by the client, seek to reinforce the idea of feminine power and energy, in contrast to the darker tones of the composition, a reference to the night environment, focus of the company.
